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Airlines are increasingly introducing new promotions to boost travel and loyalty program engagement. Turkish Airlines recently launched a global offer that allowed its Miles&Smiles loyalty members to earn one million bonus miles by flying to six continents within a specified timeframe. The campaign, titled "Route: 6 Continents," started on June 27 and was originally scheduled to run until late October but has ended early.
The airline confirmed that the promotion officially concluded as of July 8, likely due to high participation rates. Under the original terms, members needed to book and complete qualifying travel between June 27 and October 27. Following the update, only those who purchased at least one eligible ticket by July 8 will remain qualified for the bonus miles if they finish their six-continent trips by the deadline.
According to Turkish Airlines, members must complete flights to six continents with the airline by October 27 to qualify for the one million mile reward. Only arrival destinations count; departure points and transit stops are excluded. All itineraries must begin in or pass through Turkey, and direct intra-regional flights do not meet the requirement.
