Seeking Alpha has reported a concerning development for Embraer following US President Donald Trump's threat to impose a 50% tariff on all imported Brazilian goods. The potential tariffs have led to declining stock prices as they threaten Embraer's competitiveness in the United States, its largest market.
Earlier this year, President Trump announced blanket tariffs on nearly all imported goods to encourage consumer spending on domestic products. This presents a challenge for the aviation industry, which is globally interconnected with only a few major players. As the world's third-largest civil manufacturer after Boeing and Airbus, Embraer's exclusion from the US market could create significant issues for airlines.
The proposed 50% tariffs are set to take effect on August 1, 2025. These tariffs are specifically due to tensions between Brazil and the United States over alleged censorship in Brazil and lawsuits against a former Brazilian president. If implemented, these tariffs would severely impact Embraer, one of Brazil's largest exporters. Additionally, retaliation by Brazil could exclude Boeing from the Brazilian market.