FedEx has entered into a memorandum of understanding (MOU) with CJ Olive Young, a leading South Korean health and beauty retailer, in Memphis, Tennessee. This agreement aims to enhance logistics support for Olive Young's operations between South Korea and the United States.
The collaboration is designed to support Olive Young's growing e-commerce order volumes and facilitate its global expansion. FedEx will provide logistics support to ensure fast deliveries for U.S.-based consumers shopping at Olive Young. The partnership will utilize FedEx’s global network and comprehensive e-commerce solutions, which include advanced tracking and customized delivery options through FedEx Delivery Manager.
In 2024, South Korea's cosmetics exports to the U.S. reached $1.701 billion, surpassing France for the first time. The collaboration with a reliable logistics provider like FedEx is crucial for sustaining the overseas expansion of K-beauty brands.