Citi is preparing to introduce a new premium rewards credit card, the Citi Strata Elite, by the end of September. This announcement was made during Citi's earnings call on July 15. The card aims to attract affluent customers and will join Citi's existing lineup of rewards products.
While specific details about the card's benefits have not been disclosed, it is expected that the annual fee will be similar to other premium cards, ranging from $400 to $800. The launch comes as part of an ongoing trend in 2025 where major players in the credit card market are enhancing their offerings.
The new card follows in the footsteps of Citi's previous premium offering, the Citi Prestige Card, which earned ThankYou Rewards points but lacked some perks compared to competitors like American Express and Chase. It did not offer proprietary lounge access and had limited transfer partners within its rewards program.
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