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Lyft has announced updates to its rewards program, benefiting both personal and business riders. The changes, effective from August 4, primarily enhance benefits for business riders enrolled in their company's Lyft Business program. These riders will earn Lyft Cash on most rides without needing activation. Standard work rides will yield 6% back, while premium and airport rides offer 8% back.
Business riders linked with loyalty partners like Hilton Honors or Alaska Airlines Mileage Plan will also see increased earnings. Hilton Honors members can earn six points per dollar spent on most business rides, whereas Alaska Airlines Mileage Plan members can earn between four to six miles per dollar.
For personal riders who have selected Alaska Airlines as their rewards partner, the new structure offers two miles per dollar on everyday Lyft rides and three miles per dollar on airport trips and premium modes. Alaska Airlines remarked that this enhancement allows frequent travelers to accumulate miles more quickly.
