Alerts Sign-up
Cirrus Aircraft, a prominent name in the aviation industry, recently ended its collaboration with content creator @irenes.entropy during the EAA AirVenture Oshkosh event. The Minnesota-based company cited "brand misalignment" as the reason for terminating the partnership after just one day. The issue arose due to concerns about how Irene dressed, including her choice not to wear a bra.
Irene, who is also a student pilot and holds a degree in mechanical engineering, was invited by Cirrus to create content at the event held from July 21 to 27 in Wisconsin. On her first day, she flew one of Cirrus's Vision Jets and reported positive interactions with both employees and attendees. However, on the second morning, she was informed that the partnership would be ending. According to an Instagram video shared by Irene, Cirrus representatives expressed that their brands did not align and pointed out concerns regarding her attire.
Irene mentioned wearing tank tops with either a golf skirt or jean shorts but noted that she was not wearing a bra. She said in her video, “They went on to tell me that they were a more conservative company and that I just wasn’t a good look for them.” Simple Flying attempted to reach Cirrus for comment but received no immediate response.
