Citi has announced the launch of its new Citi Strata℠ Elite and Citi Strata℠ Card, following a rebranding of the Citi Rewards+ Card. Applications for both cards are now open.
The Points Guy reported that existing cardholders and new applicants can expect several changes. The annual fee remains unchanged, as do the ThankYou Rewards transfer partners. However, there is a new name and card art, new bonus categories, increased earning rates on existing bonus categories, an elevated welcome bonus, and World Elite Mastercard benefits. The card will also be made almost entirely from recycled plastic.
Pam Habner, Citi's head of branded cards and lending, stated in an interview that the changes were driven by customer feedback. "It's evident that Citi leaned in on customers' desire to earn more across everyday spending categories," she said.