Emirates and IHG Hotels & Resorts have signed a memorandum of understanding (MOU) to explore collaboration aimed at supporting the travel needs of small and medium-sized enterprises (SMEs). The partnership will focus on developing value-added benefits and exclusive rewards for SME business travelers, as well as integrating IHG’s global portfolio of hotels and resorts with Emirates’ offerings.
The agreement was formalized in a signing ceremony attended by Nabil Sultan, Executive Vice President for Passenger Sales and Country Management at Emirates. Sultan stated: “With the SME segment playing a crucial role in fostering economic growth and creating jobs, Emirates is committed to supporting them with solutions and value-added propositions to meet their travel needs. We are pleased to collaborate with the leading hotel group, IHG Hotels & Resorts, to explore programmes that will be mutually beneficial to our valued customers. Together we aim to extend valuable benefits to our customers in the SME sector, while expanding our customer base in this very important segment."
Both companies plan to engage SMEs through new incentives designed to facilitate business travel. The initiative seeks to provide enhanced travel experiences for SMEs by leveraging the strengths of both organizations.