Emirates has expanded its Aircrafted KIDS initiative to the Middle East and North Africa region, starting with the donation of 800 bags to two non-profit organizations in Egypt. The program aims to help children and young people overcome barriers to education by providing essential supplies and handcrafted backpacks made from upcycled materials.
The airline partnered with Educate Me and Resala, organizations that support financially disadvantaged youth in Egypt. Both groups selected specific bags from the ‘Aircrafted by Emirates’ collection to meet the needs of children of different ages. The backpacks were handmade by Emirates Engineering using materials repurposed from the airline’s A380 and 777 aircraft.
Abdalla Al Zamani, Country Manager for Egypt at Emirates, stated: “Education is one of the most powerful tools we have to change society, inspiring and empowering the next generation to build a brighter future. We wanted to support that learning journey by providing the students at Resala and Educate Me with the essential tools for their education, along with a little piece of Emirates’ history, in the form of upcycled backpacks. We have a long and rich history serving Egypt dating back almost four decades, and we remain committed today, not just to scaling our operations but to enriching the surrounding communities too.”