Based in Dallas, Texas at Love Field, Southwest is ranked as the fourth largest airline in the United States by size and serves more than 100 destinations across the country. The carrier also flies internationally to ten countries including Aruba, Bahamas, Belize, Cayman Islands, Costa Rica, Cuba, Dominican Republic, Mexico, Jamaica, and Turks and Caicos.
Southwest was North America's first operator of the MAX after receiving its initial delivery on August 29, 2017. The airline also received recognition for taking delivery of the world’s ten-thousandth Boeing 737—a milestone that highlights both Southwest’s longstanding relationship with Boeing and its status as a major operator.
The introduction of the MAX faced significant setbacks following two fatal crashes involving other airlines’ fleets: Lion Air Flight 610 and Ethiopian Airlines Flight 302. These incidents led to a worldwide grounding lasting two years while safety issues were addressed.
Boeing designed the MAX series—starting with the MAX 8—as replacements for earlier models like the -800 series. Typical seating layouts for Southwest’s version include single-class configurations accommodating up to 175 passengers on board.
In addition to ongoing deliveries of new jets—including plans for up to around five hundred additional orders—the company awaits certification and first delivery of its next model variant: “According to the airline's Chief Executive Officer, Robert Jordan, the certification for this long-awaited aircraft is expected to be in the first half of 2026, leading to the first delivery of many for the airline by later that year.”
Delays in bringing new models into service have resulted from technical challenges such as redesigning engine anti-ice systems but have not stopped Southwest from expanding operations or updating services like WiFi connectivity and cabin features across its fleet.
Although there was brief consideration given in October 2020 to acquiring Airbus A220 jets instead of some planned Boeings—a move ultimately not pursued—Southwest reconfirmed its commitment by placing further orders for more MAX aircraft.
Boeing states that compared with previous-generation airplanes like those being replaced at Southwest: “These aircraft deliver great economics and reduce fuel emissions by 20% when compared to previous-generation airplanes.” Maintenance costs are said to be lower by about fourteen percent compared with competing models; noise footprints are reduced significantly as well.
Passengers flying on these jets can expect amenities such as power ports at seats along with large overhead bins; these upgrades are being retrofitted onto older planes too. As part of broader operational changes—such as shifting toward high-density stations—Southwest remains focused on modernizing both its fleet composition and passenger experience while maintaining cost efficiencies central to low-cost carrier operations.