Federal Express Corporation (FedEx) has announced the integration of real-time delivery notifications into LINE, a popular messaging app in Taiwan. This move aims to improve convenience and flexibility for e-commerce customers in the region.
The new feature is part of the FedEx Delivery Manager International (FDMi) service, which allows residential customers to choose when and where their packages are delivered. Customers can also change delivery addresses while shipments are in transit, without additional charges.
LINE has over 21 million active users in Taiwan, reaching most smartphone users in the country. Its widespread use makes it an important tool for businesses to communicate with consumers. By linking their mobile number to the official FedEx LINE account, recipients will receive real-time updates on shipment status. They can also access FedEx’s customer service page directly through LINE, removing the need for extra apps and improving user experience. According to data from Statista, LINE is a leading platform for digital communication in Taiwan (https://www.statista.com/topics/3277/line/).