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FedEx integrates LINE for enhanced e-commerce delivery notifications in Taiwan

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FedEx integrates LINE for enhanced e-commerce delivery notifications in Taiwan
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Raj Subramaniam, CEO | FedEx

聯邦快遞宣布,已在台灣市場將即時配送通知功能整合至通訊軟體LINE。這項新措施應用於FedEx Delivery Manager International(FDMi)服務,旨在提升包裹配送的便利性、透明度和彈性。此舉有助於電子商務業者為顧客提供更多元的服務選擇,以因應競爭激烈的電商環境。

FDMi是一套互動式電子商務遞送解決方案,能讓消費者自訂配送時間與地點,也可在運輸途中更改送貨地址,且不需額外付費。

根據Statista數據,LINE是台灣最受歡迎的即時通訊應用程式之一,在台灣擁有超過2,100萬活躍用戶(https://www.statista.com/topics/10502/line-in-taiwan/)。透過此次整合,用戶只需將手機號碼綁定聯邦快遞LINE官方帳號,即可即時收到包裹狀態更新。此外,顧客可直接在LINE平台進入聯邦快遞官方客服頁面,無需下載其他應用程式

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聯邦快遞台灣區總經理蘇智民表示:「提供卓越的顧客體驗一直是我們業務的核心所在。透過將 LINE——這個在台灣擁有高用戶黏著度與廣泛普及率的平台——整合進我們的數位生態系統,我們不僅提升了使用上的便利性,也再次展現我們對創新與以顧客為中心解決方案的承諾。這項整合讓 FDMi 更貼近台灣消費者的日常生活,同時進一步鞏固我們在數位轉型與智慧物流領域的領導地位。」

此外,聯邦快遞也持續推出多項數位解決方案,包括「聯邦快遞進口清關自助平台(FedEx Import Tool)」和今年稍早推出、結合感測器數據及預測分析技術的「FedEx Surround監測與干預解決方案」。這些工具協助企業追蹤貨物、安排配送並加強風險管理,有效提升物流營運效率並回應市場需求變化。

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