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JetBlue has announced the rebranding of its travel booking platform, now called TrueBlue Travel. The updated service allows customers to book hotels, car rentals, vacation rentals, activities, and luggage purchases in addition to flights.
The airline said that members of its TrueBlue loyalty program will be able to redeem points on a wider range of bookings than before. Previously, redemptions were limited to combined flight-and-hotel packages through JetBlue Vacations. Now, members can use points for standalone hotel stays and car rentals.
TrueBlue Travel offers one point per dollar spent on hotels, rental cars, activities, and travel bags. Members also earn one Tile toward Mosaic elite status for every $100 spent on eligible purchases. Customers using a JetBlue credit card can earn additional points. For a limited time from August 5 to 8, customers booking travel packages will receive two Tiles per $100 spent on car and hotel reservations if travel is completed by November 30.
