Alerts Sign-up
Southwest Airlines is launching a new trial offering free inflight Wi-Fi to members of its Rapid Rewards loyalty program. The week-long test begins Friday and will run through Aug. 14, allowing eligible passengers to access complimentary internet by logging in with their Rapid Rewards number or enrolling in the program before or during their flight.
This marks at least the second time this year that Southwest has tested free onboard internet. The company stated, "We will use the findings from both tests to enhance our Wi-Fi offering and continue to strengthen what we offer customers to meet their needs." The airline emphasized that these trials are designed to evaluate customer usage of its Wi-Fi, live TV, and movie options.
A spokesperson for Southwest told TPG on Friday, "Before we consider offering free inflight Wi-Fi beyond this limited offer, we need to ensure a quality product, and tests like this provide valuable information and insights."
