EVA Air launches limited-time discount campaign with tiered offers

The second tier offers a TWD 800 discount when a customer's accumulated spend reaches TWD 5,000. This fixed-amount approach motivates shoppers to increase their total spending to meet the threshold and unlock significant savings. The structure clearly outlines what customers need to spend to gain tangible benefits, adding transparency and incentive to the campaign.

The third and highest tier offers a 21% discount for shoppers who spend TWD 7,900 or more during the promotion. This substantial percentage reward targets high-spending customers, providing them with the most value for larger purchases. By stacking tiers—percentage off, fixed discount, and higher percentage off—EVA Air strategically caters to various buying behaviors and encourages increased cart sizes.

EVA Air, also known as Evergreen Airways, is Taiwan’s leading international airline and a founding member of the Star Alliance. The carrier provides both passenger and cargo services across global routes and operates EVA Sky Shop—its in-flight and online duty-free retail platform offering exclusive products and seasonal promotions. According to EVA Air’s official site, the airline combines service excellence with retail innovation to enhance the customer travel experience.