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Icelandair has introduced a new series of videos called "Unique Iceland" for passengers to watch during their flights. The airline is working with various partners to highlight aspects of Icelandic culture, including shopping, design, activities, health and wellness, and local cuisine.
The video series features several well-known Icelandic businesses and attractions. Among those highlighted are Blue Lagoon, which offers both bathing experiences and skincare products; Farmers Market, an Icelandic clothing label that blends tradition with modern styles; Hafnatorg Gallery in downtown Reykjavík, known for its restaurants and design stores; the Handknitting Association of Iceland, famous for its lopapeysa woolen sweaters; Icewear, a producer of wool products and outdoor gear; JS Watch Company, described as the first and only Icelandic watch manufacturer; Reykjavík Art Museum with three locations in the capital city; and the Icelandic Coupons app that helps visitors find deals on dining and shopping.
Passengers can also access these videos on Icelandair's YouTube channel if they wish to view them before or after their flight.
