Quantcast

Alaska Airlines launches unified Atmos Rewards loyalty program after merging with Hawaiian

Why fuel price crash won’t make flying cheaper
Kristi Noem says travelers without Real ID will still be able to fly after deadline
Airline Stocks To Keep An Eye On - April 28th
Report: JetBlue, United Mulling Partnership
New First-Class Suites, Futuristic Aircraft and the Top Air Travel News From April 2025
Southwest Airlines Announces Reimagined Fare Products, New Benefits for Rapid Rewards Credit Cardmembers and Tier Member Customers
New Alaska Airlines trading cards take flight this World Pilots’ Day - Alaska Airlines News
United CEO calls Trump's tariffs a 'chess game'
Virtual Training Becomes a Reality
Korean Air Restarts Longest 747 Passenger Flight in the World
Flight tickets from Srinagar remain exorbitantly high despite aviation ministry request
RTX Q1 Earnings & Sales Beat Estimates, Increase Year Over Year
Delta faces federal investigation as it scraps hundreds of flights for fifth straight day
Coalition pledges to remove EV tax break two days after Dutton ruled out scrapping it – as it happened
Adani’s airport unit seeks $750 million loan from global banks
GE Aerospace affirms outlook; CEO met with Trump to discuss tariffs
Flight made emergency landing in Denver after reported animal strike and engine fire
General Dynamics says G800 jet receives FAA, EASA certifications
Archer unveils plans for NYC air-taxi network in partnership with United Airlines
United Airlines doubles down on Chicago roots with new O'Hare billboards
ICAO Proposes ‘Journey Pass’ Biometric ID Boarding
Gatwick airport strikes, Easter 2025: will my flight be cancelled?
Boarding passes and check-in could be scrapped in air travel shake-up
The most in Mexico: American Airlines adds 30th destination as part of a record-breaking schedule
European air traffic warning means summer delays for holidaymakers
The EU rule change that could affect millions of Brits when their flight is delayed or cancelled
Delta Earnings Land Soon. Why They’re Key for Airline Stocks and the Economy.
Avelo Airlines to Operate Deportation Flights, Hiring Flight Attendants
Travel chaos 2025: all the strikes and disruption expected across Europe
Qatar Airways accelerates Starlink wifi implementation
Alaska Airlines launches unified Atmos Rewards loyalty program after merging with Hawaiian
Research
Webp 1a
Ben Minicucci, CEO of Alaska Airlines | Alaska Airlines

Alaska Airlines has introduced Atmos Rewards, a new loyalty program that merges its previous Mileage Plan with the HawaiianMiles program. The launch marks one of the largest changes to U.S. airline loyalty programs in recent years, following Alaska’s acquisition of Hawaiian Airlines.

Atmos Rewards allows members to choose how they earn both points and status: by distance flown, price paid, or number of segments flown. Members can change their chosen track once per year. For example, the distance track awards 1 point and 1 status point per mile flown, while the price paid track gives 5 points and 5 status points for every dollar spent on base airfare. The segment-based track provides 500 points and 500 status points per segment.

Alaska is now the only major U.S. airline offering a distance-only option for earning status and rewards, setting it apart from competitors such as Delta and United.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Award travel also counts toward elite status under Atmos Rewards. Depending on the chosen track, award redemptions earn status points based on miles flown, dollars spent on flights, or segments completed.

A key feature is the new Atmos Rewards Summit Visa Infinite Credit Card. The card offers unique benefits including Global Companion Awards—certificates worth either 25,000 or 100,000 points that can be used to discount companion award tickets—and bonus multipliers like three points per dollar on foreign purchases. It also waives partner booking fees for cardholders.

"These certificates can be used to discount the redemption for a companion award ticket by the value of the certificate," one executive said about the card's perks.

The new program also introduces Atmos Communities—localized or interest-based groups within Atmos Rewards tailored to specific member needs. Existing communities include Huakaʻi by Hawaiian for Hawaii residents and Club 49 for Alaskans; new groups planned for next year will focus on global travelers, food enthusiasts, outdoor adventurers, and families.

Alaska announced complimentary day-of-departure upgrades into global business class for top-tier Titanium members and a companion without needing certificates or extra points—a benefit not offered by other major U.S. airlines.

The rollout includes free Starlink Wi-Fi access across Alaska’s entire fleet as well as most of Hawaiian’s aircraft starting in late 2026 through early 2027. This benefit will be available to all Atmos Rewards members regardless of elite tier.

Partner booking fees remain at $25 per round-trip ticket purchased on non-Alaska or non-Hawaiian airlines but are waived with use of the premium credit card.

Elite qualification requirements are increasing in difficulty beginning in 2026: Platinum status will require 80,000 status points (up from 75,000), while Titanium jumps to 135,000 (from 100,000). To help with this transition in its first year under Atmos Rewards, Platinum elites who qualify in advance will receive an additional 5,000 status points; Titanium elites get a bonus of 20,000.

While higher thresholds make elite tiers harder to reach than before—and some observers consider this a devaluation—spending on Alaska’s new credit card accelerates progress toward elite levels compared with prior offerings.

Regarding redemption rates for award travel—a concern among frequent flyers—Alaska executives stated there are no immediate plans to change current point values or partner award chart structures but acknowledged potential adjustments could occur over time depending on financial considerations: "There are always nuances [in pricing], and you have to revisit from time to time," said Brett Catlin, vice president of loyalty at Alaska Airlines.

Organizations Included in this History
More News

Flying Food Group, Inc. has announced the recipients of its 2025 scholarships, with all five applicants receiving awards this year.

Oct 23, 2025

Dnata, a global provider of air and travel services, has entered into a joint venture with Azerbaijan’s Silk Way Group to launch ground handling and cargo operations at Alat International Airport, located in the Alat Free Economic Zone in Baku.

Oct 22, 2025

Delta Air Lines has announced the release of version 7.5 of its mobile app, introducing new features aimed at making travel planning and management easier for customers during the holiday season.

Oct 22, 2025

The Fair Work Commission has ruled that a former employee of dnata Airport Services was unfairly dismissed and awarded $36,468.39 in compensation.

Oct 22, 2025

The 13th Annual Breast Care International Walk for the Cure took place in Kumasi, Ghana, drawing around 30,000 participants, including survivors, healthcare professionals, students, traditional leaders, and advocates.

Oct 22, 2025

The Los Angeles International Airport (LAX) has announced the closure of Terminal 5 to allow for a significant redevelopment.

Oct 22, 2025