Atmos Rewards also signals changes for co-branded credit cards. The Alaska Airlines Visa Signature credit card is now called the Atmos Rewards Ascent Visa Signature Credit Card, while the Alaska Airlines Visa Business card becomes the Atmos Rewards Visa Signature Business Card. Most benefits will remain unchanged but with some adjustments going forward. Hawaiian Airlines World Elite Mastercard products will continue earning HawaiianMiles until October 1; after that date, those miles will convert to Atmos Rewards points.
The new program introduces flexible options for earning status points: by distance flown (one point per mile), dollars spent (five points per dollar), or flight segments (500 points per segment). Members can change their preferred method once per year. In addition, eligible Atmos Rewards credit cardholders can earn extra status points through spending.
Elite status tiers are being restructured and renamed within Atmos Rewards. Qualification thresholds for top levels will rise starting in 2026 for status earned in 2027. For example, Titanium tier—the highest level—will require 135,000 status points (a 35% increase from previous requirements). Platinum and Titanium members will receive a one-time boost of status points toward qualification next year.
A standout benefit is that Titanium members will receive unlimited complimentary upgrades to lie-flat business-class seats on long-haul flights operated by Alaska or Hawaiian—a first among U.S.-based carriers offering this level of upgrade access without requiring certificates or special booking classes.
Catlin emphasized that these upgrades are exclusive: "Even if you're sitting in the back," he said, "we will put you in a lie-flat business-class seat, including on our 787 suites with doors, so that seat will not go out empty if there's a Titanium sitting in the main cabin."
The partner award chart from Alaska’s Mileage Plan—valued by many frequent travelers—will remain available within Atmos Rewards. Catlin stated there are currently no plans for significant changes to redemption structures but noted updates may occur as new long-haul routes launch between Seattle and destinations like London and Seoul next spring.
Communities within Atmos Rewards will offer targeted promotions such as Club 49 for Alaskans and Huaka'i by Hawaiian for Hawaii residents; more themed communities focusing on topics like food and family travel are planned.
Alongside the loyalty revamp comes a premium product: the Atmos Rewards Summit Visa Infinite Credit Card with an annual fee of $395. Benefits include lounge passes (up to eight visits annually), hotel transfer options with partners like Marriott Bonvoy and Wyndham Rewards at various ratios, global companion travel awards that can be used on partner airlines including American Airlines and British Airways booked through Alaska or Hawaiian’s sites, $50 flight delay vouchers after two-hour delays or cancellations within 24 hours of departure (expected later for Hawaiian flights), waived same-day change fees on Alaska flights (and eventually Hawaiian), bonus earning rates across categories like dining and international purchases, plus an introductory welcome offer of up to 100,000 points after qualifying spend.
As both airlines move forward together—including launching more long-haul international routes out of Seattle-Tacoma International Airport—the unified loyalty platform positions them as what executives describe as "the fourth major global player" based in the United States.
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