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Aeroméxico has announced a promotional giveaway on the social media platform X, offering fans the opportunity to win double passes to see Kylie Minogue perform live in Mexico City.
According to Aeroméxico, this latest promotional effort is part of its broader cultural engagement strategy. The airline's social media post encourages fans to "celebrate the queen of pop," aligning the brand with vibrant entertainment experiences. This initiative marks a deliberate move by Aeroméxico to associate itself not only with travel but also with music and live events, reinforcing its #MusicMakesYouFly campaign theme.
The contest requires participants to complete three actions: follow Aeroméxico’s X account, share the original post, and comment with the names of new routes hidden in a phrase, all using the hashtag #MusicMakesYouFly. This interactive format aims to increase visibility for the airline’s expanding route network and drive engagement on social media. By embedding destination names within the hidden phrase, Aeroméxico creates a dynamic way for users to learn about its new offerings while participating in a fun challenge.
