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Las Vegas resorts launch promotions after summer tourism declines

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Las Vegas resorts launch promotions after summer tourism declines
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Brian Kelly, Founder | The Points Guy

Las Vegas casino resorts are taking steps to attract visitors after a notable drop in tourism this summer. Data from the Las Vegas Convention and Visitors Authority (LVCVA) shows that visitor numbers in June fell by more than 11% compared to the same month last year. Hotel occupancy rates also dropped, with preliminary STR data reported by Travel Weekly indicating a nearly 15% decline.

Steve Hill, CEO of the LVCVA, attributes much of the decrease to economic uncertainty both in the United States and abroad. "Visiting Las Vegas is a very discretionary decision to make," Hill told The Points Guy (TPG). "The core concern on the part of our customers, and frankly, just anybody who is budget conscious right now in the United States is their sentiment around their job status, their economic status, and that confidence dropping has caused people to ... either lessen the number of times they come or not come at all."

In response, several major hotels are offering promotions aimed at bringing back travelers. Resorts World Las Vegas is waiving resort fees through September 10 for guests staying at its Hilton, Conrad, or Crockfords properties. The promotion also includes up to 40% off room rates and as much as $75 in resort credit for food, drinks, or pool cabanas. Complimentary self-parking is available for direct bookings.

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Carlos Castro, President of Resorts World Las Vegas, said: "Our loyal guests recognized that we listened to their feedback, while these initiatives also attracted a significant number of first-time visitors to [our property]." He added that the promotion exceeded expectations.

Sahara Las Vegas has launched an All-In promotion with rooms starting at $59 per night on select dates through January 4, 2026. Resort fees are waived—a savings of $54.95 per night—and additional perks include free room upgrades, late checkout, and complimentary parking.

Circa Resort and Casino in downtown Las Vegas offers its own All-In deal through September 4. For $400 over two nights (including all fees and taxes), guests receive a $100 dining credit valid at any Circa restaurant—including Barry's Downtown Prime steakhouse—and a $100 drinks credit at on-site bars. The package also features a free daybed reservation at Stadium Swim.

The Plaza Hotel & Casino downtown provides an all-inclusive experience through September 30 with rooms starting at $125 per person per night. This includes two meals daily (breakfast and dinner), bottomless drinks at two casino bars, no resort fees, and discounts at upscale venues within the hotel.

Flight deals have also emerged for those traveling from California and Texas. Spirit Airlines offers round-trip flights from Hollywood Burbank Airport (BUR) to Harry Reid International Airport (LAS) for under $60 throughout September; some fares are as low as $51 round-trip. Frontier Airlines lists flights from Los Angeles International Airport (LAX) to LAS for about $63 round-trip in late September. In early October, Frontier flights from San Francisco International Airport (SFO) start at $101 round-trip. Dallas Fort Worth International Airport (DFW) has fall fares under $100 round-trip as well.

Looking ahead to autumn, Las Vegas expects increased visitation due to major sporting events such as NFL games featuring the Raiders and NHL matches with the Golden Knights—teams that StubHub reports sell more tickets to out-of-state fans than any others in their leagues—as well as conventions and large business conferences.

"I think [the return of the NFL] should be certainly helpful in helping us regain some of that lost visitation," Hill said. He noted that conventions would further boost visitor traffic.

Hill remains optimistic about continued competition among local properties: "Las Vegas is pretty well known for what people tend to call reinventing itself, and a lot of what drives that is the competitive aspect of all the properties here in town," he said. "You're starting to see that, and I do expect others will do so [as well], just maybe not exactly the same type of offer."

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