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Boeing stabilizes under CEO Kelly Ortberg but faces ongoing industry challenges

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Boeing stabilizes under CEO Kelly Ortberg but faces ongoing industry challenges
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CEO Kelly Ortberg | Boeing

Boeing CEO Kelly Ortberg has completed his first year at the helm of the aerospace manufacturer, taking charge during a period marked by significant challenges. When Ortberg was appointed in August 2024, Boeing was still facing the aftermath of the 737 MAX crisis, quality-control issues, delays, and financial losses. Over the past year, the company has managed to avoid a severe downturn that some had feared.

Under Ortberg’s leadership, Boeing has reduced its losses and increased delivery rates. His management style is characterized by frequent site visits and direct engagement with employees—a shift from previous leadership approaches. This visible presence and restructuring of manufacturing oversight have been met with cautious approval from Wall Street and airline executives.

Reuters reported that Ortberg’s visits to Boeing facilities and streamlined leadership structures signaled a cultural change intended to reassure customers about safety and reliability following recent crises. However, analysts have warned that these visible actions alone will not solve all underlying problems.

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At the 2025 Paris Air Show, both Ortberg and Commercial Airplanes CEO Stephanie Pope chose not to attend after the fatal crash of Air India Flight 171 involving a Boeing 787-8. While Airbus attracted attention with large orders at the event, Boeing prioritized crisis management over publicity during this period.

Production challenges remain for Boeing’s key programs. The 737 MAX continues to face supply chain bottlenecks that slow output. The company’s defense and space divisions are also under pressure due to delays in projects such as the KC-46 Pegasus tanker. Nonetheless, Boeing's X-37B successfully launched on its eighth mission on August 21.

Looking ahead, production stability will be crucial for Boeing’s recovery. According to Aerospace America (https://aerospaceamerica.aiaa.org/features/boeing-faces-long-road-to-recovery/), Boeing plans to gradually increase output of its 737 MAX aircraft to 50 units per month in coming years—an ambitious target given ongoing supply chain constraints.

Major airline customers like United Airlines, Southwest Airlines, and Ryanair have voiced concerns about continued delivery delays but note improvements in communication from Boeing under Ortberg’s tenure. United Airlines stated it feels “Boeing is finally talking straight” regarding schedules and production issues. The Financial Times highlighted how Ortberg has helped restore credibility with customers after years of eroded trust.

Still, skepticism remains among analysts about whether operational improvements are enough for long-term recovery. Yahoo! Finance (https://finance.yahoo.com/news/boeing-stock-price-target-cut-bernstein-research-144223859.html) cited Bernstein Research’s warning that heavy debt loads and an unclear strategy for new aircraft could hinder momentum: “operational improvements are necessary but not sufficient for a long-term turnaround.”

One example of ongoing program difficulties is the delayed introduction of the Boeing 777X jetliner—now expected in 2026 instead of its original planned entry into service in 2020—due to development setbacks and labor strikes affecting production timelines.

In comparison with rival Airbus, which produces about 39 A320neo jets per month compared to approximately 38 monthly deliveries for Boeing's 737 MAX line (as noted by Simple Flying: https://simpleflying.com/airbus-boeing-delivery-rates-may-2025/), both companies are grappling with supply chain disruptions but Airbus maintains a slight edge in narrowbody production.

Financial constraints continue to weigh on Boeing as it carries tens of billions in debt from pandemic-era losses (per Business Insider: https://www.businessinsider.com/boeing-debt-pandemic-cash-flow-aircraft-orders-plane-maker-turnaround-2024-5). These liabilities limit investment flexibility for future programs such as potential new mid-market aircraft aimed at challenging Airbus’ dominance.

Regulatory oversight remains stringent since the FAA adopted tougher certification requirements after recent safety incidents—a factor noted by Reuters (https://www.reuters.com/business/aerospace-defense/faa-says-it-will-hold-boeing-accountable-quality-problems-latest-setback-2024-04-08/) that adds complexity as even minor quality lapses can prompt official intervention or inspections.

Ortberg's hands-on approach marks progress toward stabilization but does not guarantee transformation or renewed competitiveness against Airbus’ market lead—particularly in single-aisle jets favored by airlines worldwide. Whether he can turn this period of relative calm into lasting change may depend on overcoming supply chain weaknesses while investing strategically within tight financial limits.

“Boeing is finally talking straight,” United Airlines said recently regarding improved transparency around schedules and setbacks under Ortberg's leadership.

Bernstein Research cautioned via Yahoo! Finance: “operational improvements are necessary but not sufficient for a long-term turnaround.”

The next phase will test whether stabilization leads to innovation or if today's gains simply mark a pause before further challenges emerge.

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