Frontier launches discounted all-you-can-fly 'Go Wild!' pass valid through end of 2027

Bobby Schroeter, Chief Commercial Officer at Frontier Airlines, commented on the new offer: “This is our most exciting GoWild! offer yet. We’ve never offered a GoWild! All-You-Can-Fly Annual Pass with so much travel time built in. For just $299* - half off the regular $599 price - our customers can now get nearly two years of unlimited GoWild! flights on Frontier Airlines. This early access price won’t last, so now is the time to lock in the best value we’ve ever offered from America’s Low Fare Airline.”

Members of Frontier Miles loyalty program can continue to earn miles on flights booked through this pass and redeem them for services like baggage allowance or priority boarding.

Frontier has also introduced a status match program available through December 31, 2026. Travelers enrolled in loyalty programs with Southwest Airlines, JetBlue Airways, Spirit Airlines, or Alaska Airlines may qualify for Frontier Elite Gold status by applying online before September 9, 2025. Elite Gold members receive perks such as priority customer care and boarding; a free carry-on bag; preferred seat selection; complimentary upgrades to premium seating at check-in; and UpFront Plus seating—where an empty middle seat is guaranteed—for up to four hours prior to departure.

The airline industry in the United States has seen increased focus on frequent flyer programs among budget carriers. Most low-cost airlines operate some form of loyalty program that allows passengers to earn miles from flying and redeem them for various extras or future travel opportunities (https://www.simpleflying.com/us-low-cost-airlines-loyalty-programs/). These programs tend to be less complex than those run by full-service carriers and do not participate in major global airline alliances like oneworld or SkyTeam.