Aeromexico has announced a contest offering three double passes to the Imagine Dragons concert in Mexico City through a puzzle challenge on its app. The announcement was shared on the social media platform X.
According to Aeromexico, the contest is part of a gamified marketing strategy designed to engage followers by leveraging the excitement surrounding the Imagine Dragons Loom World Tour. Participants are required to follow Aeromexico's X account, solve a digital puzzle as quickly as possible, and share a screenshot of their completed effort using the hashtag #LaMúsicaTeHaceVolar. This approach aims to combine entertainment with social media engagement and brand visibility.
The promotion will award three winners with a pair of tickets each for the Imagine Dragons concert at Estadio GNP Seguros in Mexico City, scheduled for September 7. This date marks an additional tour stop following an earlier sold-out show on September 5 at the same venue, highlighting high demand for the band's live performances. Live Nation’s event listing confirms that the Loom World Tour's Mexico City engagement includes this added date, reflecting the band's popularity in the region.