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The Lufthansa Group has announced a reorganization of its internal cooperation, aiming to bring its airlines closer together and enhance integration. The changes will affect organizational structure, processes, financial management, and cross-group collaboration. The company expects these steps to strengthen the market position of its hub airlines—Lufthansa, SWISS, Austrian Airlines, and Brussels Airlines—while also increasing efficiency and profitability.
According to the group, each airline will continue making independent decisions regarding customer experience elements such as in-flight products, catering, lounges in their home markets, and passenger service. Management of flight operations will also remain with each respective hub airline.
In operational areas less visible to passengers, the group plans deeper integration among airlines. This follows models already used for loyalty programs like “Miles and More” and development of the customer app—which is built centrally but customized for each airline.
