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Boeing’s largest early narrowbody jets struggled against Airbus competition

Boeing’s largest early narrowbody jets struggled against Airbus competition
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Boeing 737 | Wikipedia

The Boeing 737 has long been one of the most widely used jet airliners, developed over four generations. The third generation, known as the 737 Next Generation (NG), was introduced to compete with the Airbus A320 family and largely succeeded in matching its sales. However, not all variants of the 737NG were equally successful.

While the 737-800 became a best-seller and the 737-700 competed effectively against the Airbus A319, other models struggled. The largest variant, the Boeing 737-900, intended as a rival to the Airbus A321 and a complement to Boeing's own slow-selling 757-200, did not achieve strong sales. Only 52 units were sold, making it one of the least popular versions in the series.

Alaska Airlines and Continental Airlines each purchased 12 aircraft; United Airlines continues to operate some of these planes after merging with Continental in 2010. In total, only about 30 examples remain in service worldwide as some airlines have begun retiring them.

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The primary issue with the original 737-900 was its design limitations. Although it had a longer fuselage than previous models and could carry more passengers at lower per-seat costs, it retained the same emergency exit configuration as the smaller 737-800. This limited its maximum certified capacity to 189 seats—the same as budget carriers' configurations for their existing fleets—providing little incentive for those operators to upgrade or switch models.

Additionally, because it kept similar fuel capacity and maximum takeoff weight as earlier versions, any increase in payload directly reduced range. This made it less flexible compared to competitors like the Airbus A321, which saw ongoing improvements such as increased range and maximum takeoff weight that allowed for longer routes including transcontinental flights.

In response to these shortcomings, Boeing introduced an improved version: the 737-900ER (Extended Range) in 2005. The new model included optional additional emergency exits and design changes that raised its certified passenger limit to up to 215 seats. It also featured increased maximum takeoff weight and optional fuel tanks for greater range—making it more competitive on longer routes.

Despite these enhancements leading to better sales—505 units sold—the model still lagged behind rivals such as the Airbus A321. One reason was that although overall fuel consumption was lower than that of an A321 due to smaller size, fuel burn per seat remained higher because fewer passengers could be accommodated.

This trend continued with later models: while Boeing’s subsequent offering—the MAX series—introduced further improvements like greater efficiency and extended range (especially with larger variants like MAX 10), orders have not matched those of Airbus’s A321neo line so far. The MAX 10 is expected by Boeing to offer very low per-seat costs when certified but faces delays before entering widespread service.

Boeing’s efforts reflect broader trends in single-aisle commercial aviation: success depends on both operating economics (such as per-seat cost) and flexibility across different route profiles—a balance that proved elusive for early large-capacity versions of the classic narrowbody jet.

Organizations Included in this History
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