Cathay Pacific announced on the social media platform X that it is offering flights through Hong Kong to 12 European cities, including four weekly flights to Brussels.
According to the Financial Times, Cathay Pacific's 2023 turnaround to HK$9.8 billion in net profit marked its strongest performance since 2010 and reflected a robust rebound in long-haul demand. The management targets full pre-pandemic passenger capacity by early 2025; this recovery underpins its renewed focus on Europe as Hong Kong reasserts its position as a major Asia–Europe hub. The Financial Times also noted competitive and cost pressures—such as fuel and staffing—remain, making network planning and connectivity enhancements strategically important for sustaining yields on trunk routes to cities like London, Paris, and Frankfurt. These macro factors provide context for Cathay Pacific’s messaging about seamless connections via Hong Kong to multiple European gateways highlighted in its post on X.
According to Cathay Pacific’s official newsroom, the airline reinsaid non-stop Hong Kong–Brussels service on August 3, 2025, with four weekly return flights operated by the Airbus A350-900. The same newsroom update states the carrier is operating close to 100 return flights per week between Hong Kong and Europe during the summer peak, illustrating the breadth of connections available onward from its hub. These details substantiate the X post’s emphasis on Brussels frequency and wide European connectivity.