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Cathay Pacific promotes connections through Hong Kong to 12 European cities

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Cathay Pacific promotes connections through Hong Kong to 12 European cities
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Webp ronald lam
Ronald Lam, CEO of Cathay Pacific | Linkedin

Cathay Pacific announced on the social media platform X that it is offering flights through Hong Kong to 12 European cities, including four weekly flights to Brussels.

According to the Financial Times, Cathay Pacific's 2023 turnaround to HK$9.8 billion in net profit marked its strongest performance since 2010 and reflected a robust rebound in long-haul demand. The management targets full pre-pandemic passenger capacity by early 2025; this recovery underpins its renewed focus on Europe as Hong Kong reasserts its position as a major Asia–Europe hub. The Financial Times also noted competitive and cost pressures—such as fuel and staffing—remain, making network planning and connectivity enhancements strategically important for sustaining yields on trunk routes to cities like London, Paris, and Frankfurt. These macro factors provide context for Cathay Pacific’s messaging about seamless connections via Hong Kong to multiple European gateways highlighted in its post on X.

According to Cathay Pacific’s official newsroom, the airline reinsaid non-stop Hong Kong–Brussels service on August 3, 2025, with four weekly return flights operated by the Airbus A350-900. The same newsroom update states the carrier is operating close to 100 return flights per week between Hong Kong and Europe during the summer peak, illustrating the breadth of connections available onward from its hub. These details substantiate the X post’s emphasis on Brussels frequency and wide European connectivity.

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The airline launched its first direct Hong Kong–Munich flights on June 16, 2025, at four times weekly, shortly after re-starting seasonal Rome services on June 5, 2025, and ahead of its Brussels return in August. The Munich announcement explicitly ties these additions together as part of a broader European build-out in summer 2025. Taken with the Rome relaunch (described as the 12th European destination in related Cathay and Swire communications), these route moves support the claim of connectivity to 12 European cities via Hong Kong.

According to Cathay Pacific’s official "About us" page, the airline is Hong Kong’s flag carrier, founded in 1946 and headquartered at Hong Kong International Airport. It operates global passenger and cargo services under the Cathay brand. The company notes its membership in the Oneworld alliance extends benefits and connecting opportunities for customers across partner networks. Its long-haul fleet includes Airbus A350s and Boeing 777s deployed on Europe services highlighted in recent network updates.

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