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Emirates has entered into a multi-year partnership with Real Madrid Basketball, becoming the Official Main Sponsor of the Spanish professional basketball club. The agreement takes effect immediately and will see Emirates’ ‘Fly Better’ branding featured prominently on the team’s jerseys, mirroring its presence on both the men’s and women’s football teams.
This move marks Emirates’ first sponsorship in European basketball as it seeks to broaden its involvement in the sport and connect more closely with fans. Real Madrid is noted as the only European sports club to have won championships in both football and basketball within the same season.
Sir Tim Clark, President of Emirates Airline, stated: “We’re proud of this unique opportunity to become the Official Main Sponsor of Real Madrid Basketball, complementing our long-standing partnership with Real Madrid CF, whilst expanding our presence in the game. We’re also excited to bring the Emirates brand to European courts as the jersey partner of a team with an unparalleled legacy and rich heritage of championship excellence.
