Quantcast

Why boeing’s strategic use of the jumbo jet shaped airbus competition

US court blocks Biden administration's airline fee disclosure rule
JetBlue Issues Dim Outlook But Execs Remain Confident in Turnaround Plan
These Frequent Fliers Are Done With Loyalty Programs
JetBlue accepting Venmo as payment method for flights purchased through mobile app
United Airlines stock rallies on results, as growing demand wasn’t just about premium seats
Delta Adds Another Alaska Route
Southwest to Reduce Pilot Head Count at Several Bases
Dublin Airport savings boost for holidaymakers – but passengers need to be quick
American Halts CRJ-200 Operations
Shanghai Airlines to Launch Casablanca Route
Delta employees to receive an average five weeks of pay in annual profit sharing
Akasa Air faces DGCA heat for lapses; warning letter issued to airline's accountable manager
Indigo Eyes European Market Amid Intensifying Competition with Air India
Air India to operate daily Delhi-Prayagraj flights for Maha Kumbh
Engine maker agrees to compensate WizzAir for grounded planes
Turkish Airlines’ flights are riddled with bedbugs, passengers say
British Airways frequent flyers react to Executive Club changes
Inside the short-lived, men-only flights where kids and women were banned but cigar and pipe smoking were rife
China steps up drive to break Boeing, Airbus grip on plane market
Heathrow’s New York service clings to spot in top aviation routes
Airline praises pilots in crash-landing where both died but nearly half the passengers survived
Mexico state airline to buy five Embraer planes next year
A record number of people are expected to fly over the holidays. That's good for travel stocks, but not for passengers.
American Airlines technical issue sparks travel chaos on Christmas Eve as flights heavily delayed after being grounded
Why United Airlines has had such a stellar year despite being Boeing's biggest customer
JetBlue nixing routes between multiple major cities, reducing several others
Airline Stocks Led The Travel Industry's Record 2024 Rally. Here's What's Next.
It’s beginning to look like another record for holiday travel
Qatar Airways cleans up at the World Travel Awards
All of the strikes at European airports this winter – find out if you are affected
Why boeing’s strategic use of the jumbo jet shaped airbus competition
Policy
Webp a3
CEO Kelly Ortberg | Boeing

Boeing and Airbus have been the main players in commercial aviation for decades, with each company closely monitoring the other's moves and responding to new aircraft programs. This rivalry has led to some of the most influential airplanes in history, shaping both short-haul and long-haul fleets worldwide.

A key example is the Boeing 747, which remains the longest commercial aircraft in service. Its introduction set a benchmark for long-haul airliners and prompted Airbus to develop its own large jet, the A380. While production of the 747 has ended, its presence continues to affect Airbus's strategy.

One reason for this is that airlines are holding onto older jets longer than before. According to the International Air Transport Association (IATA), at the end of 2024, the average age of aircraft reached nearly 15 years—more than a year older than averages seen since 1990. Aircraft deliveries have also fallen behind demand: while 1,813 planes were delivered in 2018, only 1,254 were handed over in 2024—a drop of about 30% from expectations. The outlook for 2025 is also lower than previously forecasted as both Boeing and Airbus deal with ongoing supply chain issues.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

With fewer new aircraft available, airlines are keeping widebody jets like the 747 in operation for longer periods. With proper maintenance, these planes can serve up to three decades and often log more than 100,000 flight hours. While passenger versions are now rare, cargo operators continue to depend on the jumbo’s payload capacity.

Another factor is Boeing’s strategic move with its last variant—the 747-8. As explained by Coby Explanes in his YouTube video: “by offering an updated jumbo, the US manufacturer ensured Airbus would face resistance just as it was trying to turn the A380 into a profitable product.” In the late 1990s, Boeing even approached Airbus about jointly studying a replacement for the aging 747 fleet. Although only two airlines initially showed interest and economic conditions worsened forecasts—especially in Asia—Airbus continued with its superjumbo plans while Boeing focused on developing more efficient models like the mid-sized Dreamliner (787) and committed to launching an updated jumbo jet.

The launch of both the A380 and Boeing’s new model happened in close succession; however, instead of leaving Airbus unchallenged in this segment—which could have made it easier for them to sell their double-decker—Boeing’s decision forced Airbus to invest heavily just to keep pace.

“Boeing probably knew the 747-8 would never be a bestseller,” notes Coby Explanes’ analysis. “But it did not need to be. For them, the strategic benefit was clear: even with limited sales, the -8 constrained the European manufacturer at a time when it most needed flexibility.”

While defending its position with both A380 and advancing development of its own long-range twinjet (A350), Airbus had little room left to respond directly to Boeing’s Dreamliner innovation—a gap reflected today by order numbers between competing models.

The impact of these strategies extends beyond passenger travel; cargo became one of Boeing’s defining strengths early on. The original freighter version joined Lufthansa in 1972 and subsequent variants improved range and efficiency further. The final model—the Boeing 747-8F—entered service optimized for freight with significant payload capacity improvements over previous generations.

Today more than one hundred examples remain active globally among operators such as Cargolux, Nippon Cargo Airlines, Cathay Pacific Cargo or UPS—with no serious competition from an equivalent Airbus freighter after cancellation of an intended A380 cargo version due mainly to concerns about practicality.

According to Cirium data reported by Simple Flying (https://simpleflying.com/boeing-747-freighter-flights-june-2024/), there were over 9,600 scheduled flights using this type just within June alone.

Overall there are still more than three hundred fifty active units across all configurations worldwide according ch-aviation figures cited by Simple Flying (https://simpleflying.com/boeing-747-active-airlines-june-2024/). Most remaining jumbos serve as freighters but Lufthansa remains notable among passenger carriers operating both -400s and newer -8s due partly strong transcontinental demand combined delayed new deliveries from manufacturers; Korean Air maintains similar policy while smaller fleets persist elsewhere under special circumstances such as sanctions or specific domestic needs.

Looking ahead however modern twin-engine widebodies like Boeing’s latest versions of their popular long-haul families or comparable offerings from Airbus are expected gradually replace remaining four-engine giants thanks superior fuel efficiency plus lower costs per seat mile—a trend underscored further by continuing delays yet eventual rollout planned soon for next-generation programs including larger variants like Boeing's forthcoming stretched model intended claim title world's longest passenger airplane once certified.

Despite changing market realities industry experts agree legacy left behind iconic jumbo cannot be overstated: “It was an engineering marvel that redefined what airlines and passengers expected from international aviation.” For many observers influence exerted during pivotal moments competitive landscape helped shape fortunes largest manufacturers well into present day.

Organizations Included in this History
More News

Delta Air Lines will introduce new in-flight menu options created by celebrity chef José Andrés starting November 4.

Oct 25, 2025

The Blue Sky partnership between United Airlines and JetBlue launched today, allowing members of both airlines’ loyalty programs to earn and redeem points across the two carriers.

Oct 25, 2025

Air Canada is set to expand its presence at Billy Bishop Toronto City Airport (YTZ) by introducing four new nonstop routes to the United States in 2026.

Oct 25, 2025

United Airlines has announced it will add 10 new destinations from its Chicago O'Hare International Airport hub starting next year.

Oct 25, 2025

The partnership between United Airlines and JetBlue, known as Blue Sky, has officially launched.

Oct 25, 2025

American Airlines will introduce its new Airbus A321XLR aircraft on December 18, marking the first time a U.S. airline operates this model.

Oct 25, 2025