Miles & More, the loyalty program of Lufthansa Group, has announced a new partnership with Marriott Bonvoy, Marriott International's travel platform. The collaboration is effective immediately and allows Miles & More members to earn up to 120 Points per year toward their frequent flyer status when staying at over 30 hotel brands across more than 10,000 destinations within the Marriott Bonvoy portfolio. This benefit is in addition to points already earned on flights.
According to Lufthansa Group, this move will help more than 36 million Miles & More members achieve or maintain their status faster. Members will also gain access to exclusive advantages offered by one of the world's largest hotel loyalty programs without additional qualifications. Senators and HON Circle Members will automatically receive Marriott Bonvoy Gold Elite status.
Dieter Vranckx, Chief Commercial Officer of the Lufthansa Group, stated: "Our groundbreaking partnership with Marriott Bonvoy opens up a whole new world of experiences for our customers. This milestone is an important step in our comprehensive loyalty strategy, which focuses on exclusive travel and lifestyle benefits. By offering our members privileged access to one of the world's leading hotel loyalty programs, we are delivering a truly unique value proposition and strengthening customer loyalty for both partners."