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United Airlines CEO says LA Olympics could hurt airline revenues despite higher leisure demand

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United Airlines CEO says LA Olympics could hurt airline revenues despite higher leisure demand
Policy
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Scott Kirby, chief executive officer | United Airlines

United Airlines CEO Scott Kirby has expressed concerns about the impact of the 2028 Olympic Games in Los Angeles on airline business, stating that the event may be a net negative for carriers operating in the city. According to Kirby, while leisure travel is expected to increase during the Olympics, core business travel patterns are likely to freeze as corporate clients often avoid host cities due to overcrowding and impose travel freezes.

Kirby explained that this shift results in airlines losing high-yield revenue from corporate travelers, with seats instead being filled by cost-sensitive tourists who tend to spend less on ancillary services. The increased congestion caused by limited gate availability and airspace restrictions also raises operational costs and reduces schedule flexibility for airlines like United. Additionally, disruptions to network flows make connecting traffic less efficient.

Addressing these challenges, Kirby said: "The Olympics, interestingly for airlines, lead to less demand. When the Olympics come to town, business travel shuts down. We’re going to add flights, and we’re going to be a participant. It’s not a big deal, but it actually is a net negative for airlines when the Olympics come to town."

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He noted that while United will participate in serving travelers during the games and plans to add flights, he does not expect a financial windfall from the event. He emphasized that his comments reflect an industry pattern observed over time where major events such as the Olympics lead to fewer business trips and softer revenue mixes.

Industry analysts have found similar outcomes at previous mega-events. For example, Air France-KLM anticipated significant revenue declines during Paris 2024 as both international visitors avoided Paris and locals postponed their trips during the games. British Airways experienced comparable effects during London 2012.

Despite these drawbacks—including operational complications and lower premium demand—airlines still see some opportunities around sponsorships and increased leisure demand when hosting large-scale events like the Olympics.

United Airlines operates as a full-service carrier with hubs including Los Angeles International Airport among others. The company is part of Star Alliance and was founded in 1931 under IATA code UA and ICAO code UAL. Scott Kirby serves as its CEO.

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