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Lufthansa has announced plans to significantly update its onboard services in anticipation of the airline’s 100th anniversary in 2026. The initiative, named FOX—Future Onboard Experience—aims to enhance passenger experiences on long-haul flights across all classes.
Jens Ritter, CEO of Lufthansa Airlines, stated: “We are investing over 70 million euros in our new Future Onboard Experience in the next twelve months alone. We are thus investing in a top premium product, in the satisfaction of our guests and in the future of our airline. With more individuality, greater comfort and extraordinary Lufthansa Signature Moments, we are building on what has always characterized us over the past 100 years: being an attentive and unique host above the clouds.”
The airline’s ongoing fleet modernization includes aircraft such as the Boeing 787-9 and Airbus A350-900. In addition to these updates, Lufthansa recently introduced its Allegris in-flight product line. With FOX, Lufthansa intends to review and improve all onboard service elements and processes for Economy, Premium Economy, Business, and First Class passengers.
