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Alaska Airlines has announced a two-day promotion on X, offering a 30% discount on flights to Mexico, Costa Rica, Guatemala, and Belize. The deal is available for booking until 11:59 p.m. PST, with certain restrictions in place.
According to Forbes Advisor, airfare discounts and flash sales are key strategies for airlines to stimulate bookings quickly, particularly during off-peak travel periods. These promotions are intended to create urgency among travelers, encouraging them to book within short timeframes. Alaska Airlines' current discount campaign aligns with this industry practice by focusing on leisure routes to popular destinations in Mexico and Central America.
The U.S. Department of Commerce’s National Travel & Tourism Office (NTTO) reports that Mexico was the top international destination for U.S. travelers in 2023, accounting for more than half of all outbound U.S. international air trips. Central American destinations such as Costa Rica and Guatemala have also seen steady increases in passenger demand. These statistics underscore the significance of these markets, making them logical targets for Alaska Airlines’ discount promotion.
