Emirates Skywards celebrates its silver jubilee with global promotions

Longstanding premium members will receive exclusive rewards such as tier upgrades and anniversary gifts.

Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said:

“25 years! We are thrilled to celebrate such a monumental milestone. Emirates Skywards is a true success story – one that was born in Dubai and has now become one of the most recognised and loved loyalty programmes in the world with millions of members based in the UK, US, UAE, India, Australia and beyond.

Our success stems from always placing members first. Over the years, we listened, adapted, and innovated. We continuously introduced new, personalised offerings to create valuable and memorable rewards to our members worldwide. It has been an incredible journey made possible thanks to the trust and confidence of our members. Thank you for being at the heart of our story.  And what better way to celebrate than give back to our community with 25 days of nonstop surprises and offers– all while we take our loyalty message global with the special Emirates A380 ’25 years’ livery.

Thank you to our partners, members, and dedicated team for making Skywards one of the most valued loyalty programmes in the world.”

To mark its Silver Jubilee further, Emirates will introduce a custom “25 years” aircraft livery featuring silver designs that will be seen on flights worldwide starting next month.

Emirates Skywards currently works with more than 100 partners across various sectors including airlines—offering access to over 1,400 destinations—hotels (over 30,000 properties), financial services (20 credit/debit cards), retail brands (over 7,200), car rentals covering more than 50 countries through five partners; as well as points conversion partnerships.

The program sees over 120,000 transactions earning Miles daily; nearly 400 billion Miles have been redeemed since inception for upgrades or flight rewards; over 800 Classic Rewards are redeemed each day on Emirates flights; and every minute an upgrade reward is claimed by a member.

In addition to travel benefits like ticket redemptions or upgrades on both Emirates and partner airlines—including recent experiences offered at major sporting events such as FA Cup (UK), US Open (US), Wimbledon (UK), Roland Garros (France) & Coca-Cola Arena (UAE)—Skywards provides four membership tiers: Blue, Silver, Gold & Platinum.

The program was recently named ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards in June 2025.