Virgin Australia has introduced a new seating option called 'Neighbour-Free Seating', allowing passengers to bid for an empty adjacent seat on selected routes. This move follows a travel survey that showed significant interest among Australian travelers in paying extra for more space during flights.
According to the airline, 42% of surveyed Australian passengers said they would consider paying to keep the middle seat free on international flights longer than three hours. For domestic flights over three hours, 35% expressed willingness to pay for the additional space.
Passengers can now submit bids starting at AU$30 (about $19.70) to secure an empty seat next to them. Virgin Australia will confirm successful bids no later than two hours before departure. Libby Minogue, Chief Marketing Officer of Virgin Australia, stated: "Our priority is to give Virgin Australia guests even more value and choice when they choose to fly with us. Neighbour-Free Seating is a clever add-on for Economy travellers who want the certainty of extra space without the price tag."