Air Canada has announced that it will now provide complimentary beer, wine, and snacks to passengers in all cabin classes and on all flights, including those to Mexico and the Caribbean. The airline says this initiative is part of its goal to “raise the bar on the economy travel experience.”
The new offering includes Air Canada becoming the first North American airline to serve non-alcoholic Heineken beer onboard. This service began on September 1, 2025, and reflects Air Canada's effort to improve travel for all passengers.
The updated menu places an emphasis on Canadian brands. On flights departing before 10 AM, passengers will receive MadeGood Mornings Cinnamon Bun Soft Baked Oat Bars as well as other snacks like TWIGZ Craft Pretzels and Leclerc’s Celebration Cookies. After 10:30 AM, Greenhouse Ginger Defense Wellness Shots from Canadian brand Greenhouse are available. The bistro menu has also been expanded with more options such as Summer Fresh Hummus & Crackers, Quaker Maple & Brown Sugar Oatmeal Cups, TWIGZ Sour Cream & Onion Pretzels, and Smarties.