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Emirates and flydubai have entered into two Memoranda of Understanding (MoUs) with the Department of Finance (DOF) for the Government of Dubai to promote digital payment solutions and advance the ‘Dubai Cashless Strategy’ among international tourists. The agreements aim to support Dubai’s goal of having over 90% of all transactions conducted digitally by 2026.
The MoUs were signed by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, and Hamad Obaidalla, flydubai’s Chief Commercial Officer, along with Ahmad Ali Meftah, Executive Director of the Central Accounts Sector at DOF. The signing took place in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group; His Excellency Abdulrahman Saleh Al Saleh, Director General of DOF; as well as senior executives from Emirates Group and flydubai.
Adnan Kazim stated: “Emirates’ strategic partnership with DOF represents a significant opportunity to accelerate digital payment adoption across our tourism ecosystem. By leveraging our combined expertise and infrastructure, we’re supporting Dubai’s cashless vision and directly fuelling D33 Agenda ambitions by enabling the business case for digital-first tourism that creates seamless visitor experiences. With our global network, Emirates will also promote Dubai’s cashless ecosystem internationally, encouraging millions of visitors each year to embrace secure digital solutions from the moment they book their ticket. We hope what we are building today will become the blueprint that other major cities will follow.”
