San Bernardino International Airport (SBD) announced on X that it promoted its Leland’s Coffee concession for National Coffee Day, encouraging travelers to visit the first-level location.
According to SBD Airport, Leland’s Coffee was highlighted as an on-site option for passengers. The announcement was framed around National Coffee Day to engage traveler interest in grab-and-go refreshments before or after security. The message emphasized specialty drinks, quick treats, and friendly service on the first level—positioning the concession as a convenient stop within terminal flow. For a regional airport expanding amenities, spotlighting a branded coffee outlet underscores customer-service upgrades that can influence dwell time and overall satisfaction among leisure and business flyers moving through SBD.
Measured against local traffic patterns, coffee access aligns with SBD’s growing passenger and cargo profile. In 2024, the airport reported about 50,000 passengers alongside 669,500 U.S. tons of cargo handled and a 10,000-foot runway capable of widebody operations. This reflects its dual role in commercial service and logistics. With constrained terminal footprints typical of regional facilities, embedding concessions at key nodes (like first-level ticketing or near screening) can raise per-passenger spend and add resilience to non-aeronautical revenue while maintaining throughput.