Emirates has announced the launch of the Emirates Centre of Hospitality Excellence, a new facility designed to provide advanced service training for its nearly 25,000 cabin crew members. The center aims to elevate hospitality standards through programs modeled on Michelin star practices, including fine dining protocols and premium guest engagement.
The airline began collaborating with Ecole hôtelière de Lausanne in Switzerland in 2020 to develop an enhanced hospitality strategy. The Emirates Centre of Hospitality Excellence now serves as the centerpiece of this approach, focusing on four key pillars: excellence, attentiveness, innovation, and passion.
Thomas Ney, Emirates' Divisional Senior Vice President of Service Delivery, stated: "Emirates continues to uplift the ‘fly better’ experience for our valued customers. We have invested in the highest levels of luxury hospitality training for our cabin crew, enabling them to really relate to the customers they serve and create unforgettable signature moments. We are delighted to provide our crew with immersive training, allowing them to personally sample the cuisine, the beverages, the ambiance and ultimately, the hospitality Emirates is renowned for. This is how we empower world class cabin crew."