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Amazon has announced an investment of $1.9 billion in its Delivery Service Partner (DSP) program, which will include the introduction of AI-powered safety tools and other initiatives aimed at enhancing the delivery and driver experience.
According to Amazon, the DSP initiative, now in its seventh year, is designed to enable small businesses on a national scale. The program supports 4,500 owner-operators through rate card investments, upgraded safety technology, and new AI for business insights. The 2025 update includes operational incentives such as free Starbucks beverages during peak times and programmatic safety improvements like smarter routing and rapid map fixes. Additionally, there is a focus on community giving through the "Together, We Give" initiative. The emphasis remains on private-sector innovation, local entrepreneurship, and scalable logistics that promote growth.
Amazon outlines specific financial commitments and expected outcomes: $1.9 billion in new DSP investment brings the total over seven years to $16.7 billion; anticipated pay increases for DSP-driven workers are expected to reach a national average of nearly $23 per hour; a 13% average pay increase over the past two years; a 32% decline in risky driving behaviors over the last year; support for 4,500 DSPs within the network; and expanded AI capabilities that reduce hours of manual analysis to seconds. These figures highlight a disciplined approach to cost management and safety aligned with growth operations.
