US-based travel technology company Uber has expanded its airline partnerships, with Riyadh Air becoming the latest carrier to join its network. This collaboration will provide exclusive benefits to members of Riyadh Air’s upcoming loyalty program as the airline prepares for market entry.
Riyadh Air is positioning itself within the travel industry by forming strategic alliances. The airline’s leadership met with Uber representatives at Boeing’s Charleston, South Carolina factory, where a signing ceremony was held alongside Riyadh Air’s first aircraft, according to Yahoo Finance. In addition to this partnership, Riyadh Air is also working with Kayanee, a Saudi well-being brand, to offer in-flight amenity kits and loungewear.
Osamah Alnuaiser, Senior Vice President of Marketing and Corporate Communications at Riyadh Air, stated: “This partnership with Uber is another example of how Riyadh Air is reimagining the travel experience. By integrating trusted and innovative services into our offering, we are ensuring our guests enjoy a seamless, premium journey both in the air and on the ground.”