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Alaska Airlines expands long-haul reach from Seattle amid rivalry with Delta Air Lines

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Alaska Airlines expands long-haul reach from Seattle amid rivalry with Delta Air Lines
Policy
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Ben Minicucci, CEO of Alaska Airlines | Alaska Airlines

Seattle-Tacoma International Airport (SEA) has become a focal point for competition between Alaska Airlines and Delta Air Lines. Since 2014, Delta has made Seattle a major hub, increasing departures and expanding its international routes to Asia and Europe. The airline has also invested in premium lounges and services aimed at corporate travelers.

Alaska Airlines remains the primary carrier at SEA, but until recently lacked long-haul capabilities. This changed after acquiring Hawaiian Airlines, which brought Boeing 787s into Alaska’s fleet and enabled the launch of nonstop flights to Tokyo Narita Airport (NRT) and Seoul Incheon Airport (ICN). Plans are underway to add European destinations such as London Heathrow (LHR), Reykjavík (KEF), and Rome (FCO). Alaska is also preparing to open a flagship lounge in Seattle and introduce upgraded amenities like Starlink Wi-Fi and lie-flat business class seats on retrofitted aircraft.

The airport itself features a single terminal with multiple concourses connected by an underground people mover system. A recent addition is the 450,000-square-foot International Arrivals Facility (IAF), linked by a 780-foot aerial walkway. Opened fully in May 2022, this facility was designed to streamline customs procedures and support increased widebody traffic as both airlines expand their international operations.

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Delta continues to defend its position by adding new routes such as Barcelona, opening two new lounges including one for international business-class passengers, and enhancing connectivity with fleet-wide Wi-Fi. The airline aims to maintain its reputation as a premium global network carrier from Seattle.

According to data from the Bureau of Transportation Statistics, Alaska Airlines holds about 49% market share at SEA while Delta controls nearly 20%. Both airlines are focused on attracting loyalty among local travelers—many of whom may prefer consolidating their travel with one carrier.

Alaska’s acquisition of Hawaiian Airlines allows it to enter the widebody market, potentially making it more competitive for corporate contracts. However, these expansions come with risks due to significant upfront investments required for premium upgrades and lounges.

For Delta, competition means reinforcing its network beyond Seattle while continuing investments in premium products locally. While the airline maintains strength among high-end travelers, challenges persist in economy cabins where margins are thinner.

As both carriers seek greater shares of lucrative long-haul markets from Seattle, customers stand to benefit through improved service offerings and competitive fares.

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