Cathay Pacific has announced on X that it will operate seasonal direct flights between Hong Kong and Adelaide Airport. The service will run three times per week, aiming to support both leisure and business travel between Hong Kong and South Australia.

According to Adelaide Airport’s official FY2025 passenger statistics report, the airport handled a record 8.73 million passengers in the year, marking a 2.3% increase compared to the previous year. This indicates strong underlying demand for international connectivity. The report also notes that international traffic surpassed one million passengers, highlighting momentum for routes linking South Australia with key Asian hubs. This growth context supports Cathay Pacific’s decision to add capacity on the Hong Kong–Adelaide city pair during the peak season.

The South Australian Tourism Commission’s "International Market Update 2024 – Hong Kong" reveals that Hong Kong ranked as South Australia’s ninth-largest inbound market for the year ending June 2024, with approximately 13,000 visitors contributing $37 million in expenditure. The profile reports an average stay of 24 nights and an average spend of about $2,897 per visitor, suggesting high-value, long-staying travel behavior. These characteristics imply that additional nonstops via Hong Kong can stimulate higher-yield visitation and longer lengths of stay into Adelaide and regional South Australia.