Quantcast

Cathay announces updates to membership programme for smoother status progression

Cathay announces updates to membership programme for smoother status progression
Policy
Webp 9inwpyyckeex4wgi1rv7t2hfj6d9
Paul Smitton Director Customer Lifestyle | Cathay Pacific

Cathay has announced changes to its membership programme, aiming to make the experience smoother and simpler for members. The new features will apply to Green, Silver, Gold, and Diamond members, with a focus on easier status progression and more flexible benefits. These updates are set to take effect from January 1, 2027, with a transition period beginning January 1, 2026.

Under the revised programme, Status Points will not reset to zero after an upgrade. This change allows members to potentially achieve multiple status upgrades within one year, as all earned Status Points will count toward the next milestone. The membership cycle will also be standardized across all members, running from January 1 to December 31 each year. This replaces the previous individual rolling system and aims to provide clarity for travel planning.

Gold members or above will be able to roll over excess Status Points into the following year. They can carry over up to half of the points required for their current status. This gives them an advantage in maintaining or reaching higher status levels.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

A new elite tier called Diamond Exec is being introduced for those who earn at least 2,400 Status Points in a single year. Members at this level will receive a dedicated Relationship Manager and additional personalized privileges.

Members who have held any Diamond status for at least five cumulative years can now earn a complimentary Diamond membership year for every 6,000 Status Points accumulated during their lifetime membership. There is no expiration date or limit on how many complimentary years can be earned.

Vivian Lo, Director Customer Lifestyle at Cathay, said: “We are evolving the Cathay membership programme with our current and future members in mind, offering them a smoother, simpler and better membership experience. By simplifying the path to higher status and providing greater flexibility for members in new ways, members can look forward to progressing with greater ease and enjoying a more rewarding journey that truly elevates their lives.”

More information about these changes is available on Cathay’s website: www.cathaypacific.com/cx/en_HK/membership/programme-update/smoother-simpler-better-programme-2027.html

Cathay is known as a premium travel lifestyle brand offering flights through Cathay Pacific—Hong Kong’s home carrier—and services such as holidays, shopping, dining, wellness, and payment options. The company also includes Cathay Cargo and HK Express within its group structure. Cathay Pacific is part of the Swire Group and is listed on the Hong Kong Stock Exchange.

For nearly eighty years, Cathay Pacific has connected Hong Kong to destinations worldwide.

Organizations Included in this History
More News

Amazon has announced that its KSBD Air Hub in San Bernardino recognized its September High Flyers for their outstanding commitment to the company's 16 Leadership Principles.

Oct 28, 2025

Amazon announced that employees at its KSBD Air Hub in San Bernardino participated in the 2025 Pink on Parade for Breast Cancer Awareness Month.

Oct 28, 2025

The ShebaMiles loyalty program, operated by Ethiopian Airlines for over 26 years, has more than 5.38 million members and offers four membership tiers: Blue, Silver, Gold, and Platinum.

Oct 28, 2025

Long Beach Airport has entered into a 30-year lease agreement with JetZero, Inc., a company focused on next-generation aircraft design.

Oct 28, 2025

Passengers planning summer travel for 2026 can now book flights with Lufthansa Group Airlines, which has released its schedule featuring new destinations and increased frequencies.

Oct 28, 2025

Flying Food Group, Inc. has announced its Employees of the Month at its LAV facility.

Oct 28, 2025