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MOST, an aviation technology firm, has announced on LinkedIn that it releases new features for its onboard retail and payment platform every two weeks, providing automatic updates at no extra cost. Recent updates—Lovelace, Hopper, and Hamilton—have enhanced usability, automation, and performance.
According to MOST's statement on LinkedIn, the company emphasized its commitment to frequent updates by stating: "we release new features every two weeks, not once a year." This positions MOST as an agile technology provider in the airline onboard retail sector. The post contrasts MOST’s dynamic update cycle with legacy systems that often remain static for years, highlighting its dedication to continuous improvement. This messaging reinforces the brand’s image as a responsive, innovation-driven software partner for airlines.
MOST's 2025 feature milestone overview outlines that the quarterly releases—Lovelace, Hopper, and Hamilton—introduced significant upgrades across automation, analytics, and user interface design. The Lovelace milestone improved process automation; Hopper optimized payment flows to achieve record transaction success rates; and Hamilton delivered a redesigned "Fresh UI" focused on speed and clarity. Each release represents a cumulative iteration toward smarter onboard retail capabilities.
