Universal Destinations & Experiences is expanding its theme park offerings with a new family-friendly resort set to open in Frisco, Texas, in 2026. This development marks the company’s first foray into creating a park specifically designed for children aged 3 to 9 and their families. The new Universal Kids Resort will feature attractions based on popular characters from DreamWorks Animation’s “Shrek,” “Puss in Boots,” “Trolls,” and “Gabby’s Dollhouse,” as well as Nickelodeon’s “SpongeBob SquarePants,” Illumination’s “Minions,” and the “Jurassic World” franchise.
Sarah Gibson, vice president and executive producer of Universal Creative, expressed enthusiasm about the project: “It’s an amazing opportunity to bring these iconic stories to life for kids and families to experience, interact with and play together.” She emphasized the focus on creating a space where children can explore and imagine alongside their families.
The park will include themed playgrounds, interactive shows, character meet-and-greets, and various food-and-beverage outlets. A 300-room hotel is also planned at the park’s entrance. Dan Cuffe, vice president and general manager of Universal Kids Resort, highlighted the immersive environment: “At Universal Kids Resort, children will have the opportunity to play, sing, dance and discover with some of their favorite characters.”
Universal acquired nearly 100 acres for this project, significantly smaller than its other resorts in Florida and California. This size caters to families who prefer shorter visits rather than extended vacations typical of larger parks.
This initiative aims to attract younger families who may feel overlooked by thrill rides at other Universal locations. Positioned geographically between Florida and California parks, it offers accessibility to many U.S. residents.
The development aligns with Universal’s strategy of expanding its brand presence through diverse projects like Epic Universe in Florida and a year-round horror attraction in Las Vegas.
