Citi introduces rebranded Strata Premier Card with enhanced benefits

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Global Industry News

Citi introduces rebranded Strata Premier Card with enhanced benefits

Research

Gary Leff Chief Financial Officer | View from the Wing

By Sky Industry News

Jul 9, 2024

Citibank has introduced the new Citi Strata PremierSM Card, a rebranded version of the Citi Premier Card with minor improvements. This move signifies continued investment in the Citi ThankYou Rewards travel portfolio.

The Citi Premier card is no longer available, and existing cardholders will be transitioned to the new Strata card without losing any benefits. The cards are considered part of the same family for new cardmember bonus eligibility.

The initial bonus for the Strata Premier Card includes earning 70,000 bonus ThankYou® Points after spending $4,000 in the first three months of account opening. These points can be redeemed for $700 in gift cards or travel rewards at thankyou.com. However, Citibank's website directly offers an alternative of 75,000 points.

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Cardholders can earn 10 points per dollar spent on hotels, car rentals, and attractions booked through CitiTravel.com; 3 points per dollar on air travel and other hotel purchases, restaurants, supermarkets, gas stations, and EV charging stations; and 1 point per dollar on all other purchases. The annual fee for the card is $95.

Additional benefits include a $100 hotel credit on stays of $500 or more booked through the Citi Travel portal once per calendar year. The inclusion of EV charging earnings and enhanced travel protections marks a rollback from previous cuts.

Points earned with this card can be transferred to various frequent flyer programs across different alliances including SkyTeam (Aeromexico Club Premier, Air France KLM Flying Blue), oneworld (Cathay Pacific Asia Miles, Malaysia Airlines Enrich), Star Alliance (Avianca LifeMiles), and non-alliance partners like Emirates Skywards and JetBlue TrueBlue.

Despite some expectations for more revolutionary changes rather than modest updates and rebranding efforts, this launch indicates Citibank's commitment to marketing a travel card with transferable points. The substantial acquisition bonus further underscores this commitment.

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Citi introduces rebranded Strata Premier Card with enhanced benefits

GLOBAL INDUSTRY NEWS

Airline Stocks Led The Travel Industry's Record 2024 Rally. Here's What's Next.

It’s beginning to look like another record for holiday travel

Qatar Airways cleans up at the World Travel Awards

Qantas engineers walk off job on one of the busiest travel days of the year

South Korea to safeguard competition after Korean Air, Asiana merger

China Southern returns to Adelaide

Global Airline Industry Revenues Forecast To Top $1 Trillion For First Time In 2025

EasyJet to launch six new routes from the UK next year with £24 flights

Here's Why Analysts Say It's a Good Time to Buy Airline Stocks

A No-Frills Airline Is Getting Into the Premium Game

TAKING OFF: Major airline introduces new inflight service rules with less time to order your drinks

2 Delta flight attendants fail breathalyzer test before flight to JFK

EasyJet reveals plans for new flights from regional UK airport next summer

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Alaska Airlines tech issue briefly grounds planes in Seattle, disrupts bookings on Cyber Monday

US Senate panel criticizes rising airline seat fees, will call execs to testify

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Inside BA’s new first-class suites: £800 an hour for most private seat

Focus: US airline flight crews confident and angry as unions seek richer contracts

Hawaiian Airlines Eliminates Widebody Route Amid Alaska Airlines Merger

US budget airlines are struggling. Will pursuing premium passengers solve their problems?

Delta CEO says the Trump administration will reverse government ‘overreach’ seen under Biden

Spirit Airlines files for bankruptcy: How will it affect your travel plans?

British Airways yet to identify cause of latest IT meltdown

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Budget airline Israir to launch flights between Israel and NY, ending wartime monopoly by flagship carrier El Al

Asia's airlines blame supply chain woes for disrupted operations

Qantas and Qatar Airways: Planned partnership in the Australian aviation industry under the microscope

Spirit Airlines delays release of Q3 financial results as debt restructuring talks heat up

Organizations Included in this History

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