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Families reshape airport lounge dynamics

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Families reshape airport lounge dynamics
Research
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Gary Leff Chief Financial Officer | View from the Wing

Airport lounges, once the exclusive domain of business travelers, have evolved to accommodate a broader range of passengers, including families. This shift reflects changes in travel patterns, with more premium leisure travelers frequenting these spaces.

Trung Phan commented on this trend via Twitter: "The value proposition of an Airport Lounge goes up 10x when you have kids: The area is contained, large seating options, bathrooms always nearby. Kids love bottomless juice and don’t mind the meh spread (stale bread, half-melted cheese, cafeteria cold cuts)."

Some lounges have responded by creating dedicated family rooms. However, not all patrons use these spaces as intended. Misbehavior by children often sparks debate about parental responsibility. A notable comment from a lounge user stated: “Money can’t buy class,” followed by another user’s response: “No, but money can buy you an overpriced credit card and access to a cafeteria food buffet.”

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Instances of adults misbehaving are also reported. An image shared by Ari shows a man with his feet on the furniture in a United Club lounge despite clear signage prohibiting such behavior.

The conversation continues around whether lounges should implement "adults only" rules or require passengers to demonstrate appropriate conduct.

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