Quantcast

Cosmopolitan Las Vegas merges loyalty program into MGM Rewards

A No-Frills Airline Is Getting Into the Premium Game
TAKING OFF: Major airline introduces new inflight service rules with less time to order your drinks
2 Delta flight attendants fail breathalyzer test before flight to JFK
US Senate panel criticizes rising airline seat fees, will call execs to testify
Spirit’s Demise Is a Lesson in ‘Airline-o-nomics’
Inside BA’s new first-class suites: £800 an hour for most private seat
Focus: US airline flight crews confident and angry as unions seek richer contracts
Hawaiian Airlines Eliminates Widebody Route Amid Alaska Airlines Merger
US budget airlines are struggling. Will pursuing premium passengers solve their problems?
Delta CEO says the Trump administration will reverse government ‘overreach’ seen under Biden
Spirit Airlines files for bankruptcy: How will it affect your travel plans?
British Airways yet to identify cause of latest IT meltdown
Delta Airlines Will Start Serving Shake Shack Cheeseburgers Next Month
United Sees Nearly 30% Surge in Travel to European Christmas Markets
Budget airline Israir to launch flights between Israel and NY, ending wartime monopoly by flagship carrier El Al
Asia's airlines blame supply chain woes for disrupted operations
Qantas and Qatar Airways: Planned partnership in the Australian aviation industry under the microscope
Spirit Airlines delays release of Q3 financial results as debt restructuring talks heat up
Delta investigating after plane’s nose mysteriously suffered damage
What Elon Musk's Starlink means for airlines
CAP OFF Major twist in Dublin Airport passenger cap row as High Court pauses decision in victory for airlines next summer season
Riyadh Air plans new jet order decision early next year
Calls for a blanket ban on politicians receiving free flight upgrades
Wizz Air Loses Challenge Against EU-Approved Romanian Aid for TAROM
Southwest, Other Airlines Plan a Shake-Up. Why They Need More to Boost Their Stocks.
One of Boeing's biggest customers leveled fresh criticism over ongoing 737 Max delivery delays
Low-Cost Airlines Innovate with Subscription Models
LA Considers $25 And $30 Minimum Wages For Hotel And Airport Workers
Airlines are on the hook for more than you think if something goes wrong with your trip
WA Labor & Industries plans to create new airline worker protections
Cosmopolitan Las Vegas merges loyalty program into MGM Rewards
Research
Webp txr36ytg6uuvd13i8xrjnuempd4m
Gary Leff Chief Financial Officer | View from the Wing

Cosmopolitan Las Vegas has integrated its Identity loyalty program into MGM Rewards, simplifying the reward system for its members. Previously, Cosmopolitan had its own loyalty scheme and a partnership with Marriott, which MGM also maintains.

MGM revamped its elite program two years ago to be more lucrative and gaming-focused, akin to Caesars Rewards. This shift marked a departure from efforts to appeal to traditional hotel guests and families.

Points accumulated in Cosmopolitan’s Identity program have been transferred to members' MGM accounts. Members should verify their balances. Identity tier points earned between July 30, 2023, and July 29, 2024, were doubled upon transfer. Additionally, an Identity Table Play Bonus was allocated based on table play during this period. These combined with existing MGM Rewards credits determine the new tier status.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

For example, if a member had 1,000 Identity Points with 80% earned from slots, then 800 Points would convert to Slot Dollars and 200 to MGM Rewards Points.

This merger is expected to result in more members achieving status due to the combination of credits from both programs and the inclusion of table game play in MGM Rewards calculations. While some may prefer Cosmopolitan's original program or dislike MGM's tier rules, they now have increased opportunities for earning and spending rewards. The integration is also anticipated to drive more business towards Cosmopolitan under the MGM umbrella.

Organizations Included in this History
More News

Delta Air Lines is expanding its flight offerings for the 2025 pro football season, introducing new routes and increasing capacity to accommodate fans traveling to major games.

Jun 6, 2025

National Business Aviation Association (NBAA) President and CEO Ed Bolen addressed the U.S. House Aviation Subcommittee, emphasizing the urgent need to reform the nation's air traffic control (ATC) infrastructure.

Jun 6, 2025

Last month, over 130 volunteers from Delta Air Lines and several partner organizations collaborated to construct a new playground in College Park, Georgia.

Jun 6, 2025

Walking together on Omaha Beach, 19-year-old college student Caleb Walker and 101-year-old WWII veteran Jack Myers reflected on the sacrifices made during the D-Day invasion.

Jun 6, 2025

British Airways is the leading foreign long-haul airline serving the United States.

Jun 5, 2025

United Airlines has completed a deal with the Chicago Department of Aviation to acquire five additional gates at Chicago O'Hare International Airport.

Jun 5, 2025