In 2018, United Airlines attempted to eliminate meals on flights under four hours outside of dinner hours but reversed this decision within two weeks due to backlash.
Airlines have consistently aimed to reduce food costs but may be overlooking potential revenue opportunities. For instance, American Airlines introduced pre-ordering for first-class meals over a decade ago. This allowed passengers to ensure their preferred choice and select higher-quality special meals. However, these options were eventually downgraded.
As airlines seek additional revenue streams—such as increasing checked bag fees without added benefits—they might consider offering paid premium meals in first class. Allowing passengers to pre-order high-quality meals for an extra fee could generate more income and provide better value compared to current offerings.
Concerns exist that introducing paid premium meals might lead airlines to further cut included meal services. Nevertheless, some argue that paying for a superior meal is preferable to receiving subpar food at no additional cost. Examples from international carriers like ANA, Singapore Airlines, Etihad Airways demonstrate that good inflight food is achievable even when departing from U.S. airports.
European airlines such as Austrian Airlines and Czech Airlines have successfully implemented paid pre-order meal programs in economy class with various options including premium wines and champagne. Implementing similar programs in first class could be easier due to fewer passengers and potentially lower costs per meal.
Enhancing the inflight dining experience through paid premium options could offer airlines a sustainable business model by delivering better products rather than charging more for lesser services.
The question remains: should airlines adopt this change? Would passengers be willing to purchase premium meals in domestic first class?
Alerts Sign-up
